How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 112
-edgedruler or a piece of zinc. Wipe thoroughly with a cloth wrung out of clean, lukewarmwater. Work with—not against—the nap. Use water sparingly. IVORY SOAP. T rtoMTS .99^^ PURE Fbdortn al Imyjalt. OMo. Port In X Oty. Kouoj; HcmOtai. (U m ■1 ^^^^^^^^ :i,i:^.;^^>£;:::iu::^ During its whole… … This advertisement evidently was planned for a very good thing. A great dealof work was put into it. But it is a bad advertisement because its decorative unitsare drawn to different scales, and the reader is not given a true idea of what theyreally look like. Being,contrasted with the building…
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![An illustration from Current architecture: published in connection with a joint exibition [sic] held in Boston November 1916 (1916)](https://img.insideoutlibrary.com/img/200/ia-currentarchitect1916bost-111-167.webp)
