How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 114
s so radical that the advertise-ment is not agreeable to the eye, especially as all thetext is set in the shaded type. While it is desirableto work for distinction in display it should not besought at the expense of optical comfort, becausethat defeats the purpose. The range of choice intype faces…
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