How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 124
headvertisement as to their positions—to so arrangethem that the centre of the weight of the advertise-ment shall be at the point of the optical centre—andto make the parts each balance the others, or someone of the others. This applies to weight and toform. The display lines should balance each… … cArrows Lexicon 2\ i? Arrow Collars Because the Arrow fabric is f the difference between theextraordinarily fine, smooth ordinary and the high qualand durable, the domestic ity 2 for 25? collar, and issatin laundry finish is pos the Arrows distinguishingsible.The satin finish marks I mark of…
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