How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 160
er chapter. All this seems somewhat formidable, as we goover this chapter, dealing with so simple a thing asan advertisement made all of type. It is not, whenit is taken in its proper spirit. It is all secondnature to the designer who knows type. The greattrouble is that so many advertising… … Money of her own paid forthis girls musical education Her name is Miss Marjorie Chambers. A few weeksago she wrote this note to us from her home In Canada: I want to pay for my own music lessons. And, stillmore, I want the feeling of being able to do somethingfor myself. Can you help me ? We…
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