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How to advertise, a guide to designing, laying out, and composing advertisements (1917)

French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 169

An illustration from How to advertise, a guide to designing, laying out, and composing advertisements, 1917, leaf 169
raphyis suflBciently interested carefully to compare a maga-zine printed on Oldstyle type, as the Centuryy withone printed on Modern type, as the Atlantic Monthly^he will note the excellencies of the latter as con-trasted with the weaknesses of the former. TheCentury is printed on Caslon type, and… … fl—Pncf.t8«. An Unequalled Opportunity THE difficulty of transportation from most of the Eastern Rug weaving districts has resulted in materiallylower prices for rugs at those places. We have succeededin eff^ecting several large shipments, and offer today astock which, in excellence, range of size,…

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