How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 175
printedin this type. It is now nothing less than a physicaloffense to ask our eyes to take account of anythingin the way of type that is outside the group of fami-lies that have sprung from the original Oldstyle or theoriginal Modern faced type. There is no occasion for inventing strange… … andsomeMosswood It bids fair to beyour be^ ^te Mosswood will not turn youinto a walking collar advertise-ment It simply marks you asone of the very well dressed. For Mosswood is one of dioserare collars which attracts favorable•ttcntion through its very lack ofobtrusiveness. Any man whose favorite…
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