How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 222
r portraits. It is a modificationof the halftone process, using a grained screen insteadof a lined screen, and getting other effects by cuttingout the screen at certain points and getting high-lighteffects. There are almost innumerable other processes,and modifications of processes, some of which… … Metzograph h ILLUSTRATIONS 165 to cultivate the friendship and cooperation of thosein the business who represent the best practices andare progressive, and to keep as well posted as possibleby reading the best among the trade papers devotedto the engraving business. We do not go into the matter of…
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