How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 226
by him, both as to the re-touching and as to the specifications for the engraver.If the work in hand should be something in the wayof direct advertising, such as an illustrated catalog,the better method for securing the best possibleresult is to consult a well-informed printer who has areputation… … Halftone with special tooling and screen border ILLUSTRATIONS 167 mgs to the completed book. The advertising man-ager, or the designer, should suggest or approve thegeneral plan to the printer, and take up the funda-mental questions of size, shape, kind and quality ofpaper, design of type, ink, and…
Advertising
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