How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 230
structions. It is work for an expert.If a designer was thoroughly competent to handlethis matter as well as it ought always to be handledthe extent of his knowledge in that direction mightfairly be supposed to limit his capacity as a designer.There is a point of saturation for the human mind,when…
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