How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 230
Halftone with high-light treatment of background … Wood engraving CHAPTER XII THE DECORATIVE ADVERTISEMENT IT IS quite possible that the day of the decorativeadvertisement is waning. But there are pos-sibilities in that kind of advertising that may notfully have been tested. Some big successes have beenscored by the advertisements that do little…
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