How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 234
pletepsychology seems to be that decorative advertisingwithout complete information, and adequate argu-ment, is not exclusively to be relied upon. But itneed not be discarded. It should not be aban-doned. It may be exceedingly useful and productive.It continues to be used by at least one big… … Tne beauty of a diamond is but apart of its appeal. Tne genuinenessof the diamond is also necessary. Qrane^s ddnen c&wn [ Tife CORRECT WRITING PAPER] like the diamond is something morethan a beautiful writing paper Its qualityIS as important as its appearance. ^^ EATON, CRANE & TTKE CO.^^P…
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