How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 246
t of the picture with the cows init. In advertising we wish to make just this appealto people who see the advertisements. It cannot bedone unless we are able to connect with some senti-ment that is vital in the lives of the people who readand look. Ask the man who owns one is a verystrong appeal,… … The Lord & Taylor Book Shop CONDUCTEX) BY DOUBLEDAY.. PAGE & CO. Fifth Avenue and Thirty-Eighth Street, New York ^IT A book shop which attempts to give good books^Jl the gracious and charming surroundings theydeserve. Elasy chairs, portreuts, and carefully chosenfurniture lend the shop the…
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