How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 253
any permanent interest that might otherwise becentred upon the argument of the text. The decora-tion must slip out of the mind as soon as it has in-veigled the mind to attend to the suggestion of thetext. It must not go so far as to furnish the eyespot of the advertisement, as the eye will… … If arric 01 ^ # Units like these may be used to make advertisements distinctive. They are in-expensive, and offer great variety to the man who grubs. W^«SP
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