How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 257
hers who have used this style of near-copy, have reverted to descriptive copy. There arethousands of new buyers coming into the marketevery day, and they do not bring with them theobsessions of their elders. Advertisements of house-hold articles are of no interest to young people untilthey become… … Here are some Japanese decorative drawings in line from geometric and pureline motives. They may be adapted with good effect, and used to give the adver-tisements something out of the ordinary in the way of a bit of simple decoration. ft
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