How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 259
The Japanese are adepts in the art of ringing many changes on artistic motives.Here they have made decorative pieces from animal and bird life. Some of theromay be utilized to adorn advertisements that need something out of the ordinary., … There are an unlimited number of good imits similar to these available. Theseare Japanese drawings from flower motives. They may be enlarged, made blacker,or reduced to fit the need of the designer of advertisements. d
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