How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 275
in its reports. It makes a chartthat shows exactly how the eye is affected by thatwhich it is required to read. It shows how much theeye can take in at one glance. 210 HOW TO ADVERTISE The range of the eye, along a line of print, is aboutthree to four inches, according to the size and designof the… … Diagram showing the action of the eye in reading. inches, in ordinary type, requires that the head bemoved as well as the eyes. And if the head ismoved, to bring the eyes into another focus, the eyesdo not take kindly to it. So in setting advertising matter the lines of thetext should in no case be…
Advertising
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