How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 278
ageinto the fewest possible words if we hope to have itread by people who are not seeking for it. Elaborateexperiments have been made to determine how fastpeople read. In one test twenty readers were em-ployed, and it was found that the average speed withwhich they read was about five and a half… … IMPORTED GingferAle Order lay the Doaen from your Wine Merchant or Groceir for Use at Hotl^e Good optical attraction—can be taken in as the eye flits over the page 214 HOW TO ADVERTISE through a novel in a long evening, but they do notread every page. Indeed, it is fair to assume thatthey…
Advertising
Internet Archive · Library of Congress · Public Domain Mark 1.0. Free to use for anything.
