How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 283
to the eye are used the advertising for which theyare used will not therefore be benefited. Its valuewill be limited and lowered. Thus, an advertise-ment made an inch longer than the dimensions ofthe Golden Section is not as valuable as one madeto conform to that standard, but it costs more.There… … This is an almost successful attempt to use a circle within a rectangle. Small fea-tures in the comers of the enclosing square would have made the design right—andif the first line of type had balanced in length the firm name.
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