How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 284
This is an almost successful attempt to use a circle within a rectangle. Small fea-tures in the comers of the enclosing square would have made the design right—andif the first line of type had balanced in length the firm name. … Showing how to adjust an oval or a circle to the rectangular frame of an advertise-ment. Detail of ceiling in New York City Hall. Grosvenor Atterbury and JohnTompkins, architects. 220 HOW TO ADVERTISE go far up the scale toward an almost total loss, whilein others there might be features of the…
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