How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 317
he text wasnumbered in the copy and its position in the adver-tisement indicated by corresponding figures on thelayout. This layout is not specific enough for good work.If the designer wishes the best effects he must specifyevery unit that is to go in his advertisement. There THE GIFT STORE Answers… … Upi<o» J DOLL MAC* m RALP PKIce . lSr.n»h •>nht).««..«dO.Hta..»««.kK(,,o.c«j> CoMcAOil Anxlt MahoOHr anj Fu<ncd Oak— CIQAA rMM40*ko.tryiK>tn>i>rhMfo. Hr«,n 7&io9lo.UU Silver Ware ^JH^^I^^^J^*Fancy Dressers co^. -- —- c ■•VHH.«t.llllWl4i> SWtoo iin K. nwKk. Pr«c» fi«ht. .…
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