How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 348
nlikeness to anyestablished principles of attractiveness. The ma-jority of advertisements seem to be designed in theexpectation of shocking the eyes of the readers, andthereby getting attention to the texts. Attentionmay be had by hitting a man with a club, but notthe kind of attention that is… … DINING ROOM »/ MRS. O. H. P. BELMONT Atn. Btlaunt, uk, it m pnmintnl im Suffrait ai ike is in Sidttr,St iki nutkir ,f CntluU, Duihtlt <f Marlhnutk. H.r Jh,i„tmm it /amiikeJ uiti ike Palridtn Jitif in Ommunit, Pluie. A FEW DISTINGUISHED PATRON! « */ir> Mf*- Jn= B- H^ciim, Sew Vork. Mra. aircr…
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