How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 38
rwise. We need to study to use a minimum of art in ouradvertisements, and to use that minimum in a man-ner that will not arouse even a suspicion of itspresence, as art. What, said a great printer to thewriter, some fifteen years ago, has art got to do withprinting? It was a very hard question to… … Men Who Put Efficiency Above Every OtherConsideration Invariably Select the FOR the past thirt}-five years men who take pride in having the bestand most efficient eqmpment procurable for their dairies have usedDe Laval Separators. Men prominent in industrial and public life who have every meansof…
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