How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 48
nds. They empty themselves,and, having no power to replenish their reservoirs ofpower, they must perforce seek other spheres wherethere may be found opportunity for the re-use of theirtalents. There are extreme instances of personality in THE PERSONAL EQUATION 21 advertising practice. It is found… … We have exclusive contrd of the Card and Poster Space on the Interborough Subway and Elevated systems of New York. ARTEMAS WARD Trading as WARD &> GOW 50 Union Square NewYork with the personalities of the men controlUng it.If, by chance, there is a change in these personalities,there is a…
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