How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 70
visualizethem beyond the figures representing the income theyproduce. Hence, it seems evident that the advertise-ment intended to sell bonds should be extremelyconservative in its fashion. The decorative motive in advertising is a lure, andthe lure ought not to be pushed to this extreme unlessit is… … TV the man who knowsa fine piece of Mech-anism and appreciatesa Custom-Built bodythe White Motor Car isa \^ery real satisfaction THE WHITE COMPANY CISVEIANO This advertisement may almost be accepted as a model. It has one small defect:The double floret separating the body from the signature is too…
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