How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 76
seek for its readers among those who turn overand glance at the pages of newspapers and periodicals.If it could be imagined that advertising would evercome to be esteemed as reading matter is esteemed,then we might contemplate setting advertising in themonotone assigned to reading. That time will… … In the apartment house at 200 West 58th Street (comerSeventh Avenue) there are found all of those desirablequalities which make an apartment homelike—good loca*tion, cheerful and efficient service, quick accessibility from upor downtown, combined with an atmosphere of refinement.Apartments 3 to 6…
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