How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 79
roposition, is absolutely unassailableas one of the greatest promoters of business. It isunderstood that its principles are economicallysound. It is known that its accomplishments are sogreat as to fix it very firmly for all time into the warpof business. On this line it is recognized that… … TV/filltary standards of efficiency -*^-*- have been maintained in the up-building and upkeep of the Union Pacific The special Act of Congressgoverning this railroacT re-quires such standards and theUnion Pacific has kept faitjiwith Congress and the Nationby spending scores of miUionsin…
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