How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 82
hould be done to better display. We are,however, on sure ground when we suggest that thedisplayed advertising printed in a newspaper ormagazine need not be radically at variance with thereading text. They must be different, for the reasonstated; but they need not be quite so different as theynow… … A Country Bankers Story (Told at a tractor demonstration in a prosperous Western county) Three men met recently at a tractordemonstration in a prosperous Westerncounty. One of them was a leadingcountry banker of Illinois. Anotherwas an editorial writer on a well-knownfarm paper. The third was a…
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