How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 88
m Journal first and greatest**over l.OOOjOOOOLcirculation This advertisement and that on the opposite page are for the same purpose—toadvertise newspapers to advertisers. This advertisement is quiet, restrained, andcarries conviction. The other—well, look at it! I An Idea That Is Making Good THE… … WBIJCATK)N,OFnCBtS.22 Bmvw 5U AUwuy. N. Y. TROYS82IUT«rSt, SCHENKTADY (Member of A. B. C.) This advertisement might have been designed more unattractively, but it la a taxupon ones imagination to conceive how. Contrasted with that upon the oppositepage, it is loud* incoherent, and unconvincing. 62…
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