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How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)

Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 113

An illustration from How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity, 1908, leaf 113
ORLEANS, LA. New Orleans, ^fC St) 1S0S 190 Dear Sir: I can give you rive gqod reasons why you slwuldwea.r.- the E. -P. Shoe. They are Union Made in aUnion Factory, by Union Labor; every pair bears thestamp of the Boot and Shoe Workers Union, and aresold to yoxL by Union Clerks. I firm;iy believe… … But let the letters be directed to the different classes, and worded to suit their tastesand temperaments, and the returns will be a hundred fold. Particular care should be taken in the wording of these letters that nothing is saidthat is likely to offend. For instance, a man who is particularly…

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