How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity
A 1908 trade manual by Albert E. Edgar, issued by The Outing Press of Deposit, New York, instructing retail merchants and mail-order sellers in writing and laying out newspaper advertising. The plates reproduce full ad pages and department-store columns: rule-boxed compartments, stacked display headlines, dense price copy, and small pen-line spot figures of shoppers, hammocks, flags, and garments usable as period vignettes or layout templates.
