How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 136
to card is a very useful means of drawing and retaining attention. Thenumber used should vary with the size of the window. For the ordinary window one ortwo good cards are likely to prove more valuable than a half dozen poor ones. Toomany cards detract attention from the goods on display and at the… … 120 HOW TO ADVERTISE A RETAIL STORE see that that article is prominently displayed in his windows. A couple of catchy windowcards should also be used as a clincher for the newspaper advertisements. The window card should be made as attractive as possible. It should be attractivefor its neatness and…
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