How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 148
-OBrien Co., Salt Lake City, announcement is even much more formalthan that of the Espenhain Dry Goods Co. It is decorative in design and gives one animpression that a store making such a characteristic announcement must be a good storeto trade at. The interior of the store should be made as… … Doors of the New StoreSwing Open ILWAUKEE and the Great Northwest are cordially and earnestly in-vited to attend the opening program at our magnificent new establish-ment tomorrow The new store, as turned over to us by the contractors, isa model retail emporium, equal in every respect to the finest…
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