How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 149
usual thing it is not advisable to cater to the inner manexcept there is a restaurant or bakery or some such department as a part of the store. Souvenirs should be freely handed to the visitors. It is desirable that there shouldbe four different classes of souvenirs for a store catering to the four… … «Br X Z ^ OPENING A NEW STORE 133 if childrens goods are to be handled. As a usual thing the opening is intended to impressthe parents. The store should begin at once to make friends of the little folks. Theyhave lots of power when it comes to purchases for their own wear and use. The windows,…
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