How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 156
140 HOW TO ADVERTISE A RETAIL STORE The Edw. Malley Co., New Haven, Conn., advertisement is altogether too formal.The illustration is excellent, but the text of the advertisement is lacking in inviting power.While it is the intention of the store to invite all women to view the new lines in…
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