How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 157
140 HOW TO ADVERTISE A RETAIL STORE The Edw. Malley Co., New Haven, Conn., advertisement is altogether too formal.The illustration is excellent, but the text of the advertisement is lacking in inviting power.While it is the intention of the store to invite all women to view the new lines in… … TO THE PUBLIC: AI IMe beginning of this nm siasau «» dtstr* to txfress our Hants for Ikt grali/yitig midimtyour good Tvill and con/idenn thai »as tome to mi in frtal/y incriastd tu$in*>s sinct wt took pot.Ilift corntr a lilllt more than six months ago. tVi tan its/ show our appritiaiion of Ike…
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