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How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)

Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 158

An illustration from How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity, 1908, leaf 158
s in this way for the purpose of advertising hisopening. He advertised the opening and the gift scheme at the same time by havingcirculars distributed to every house in the city. A few hundred were also mailed to outof town customers. Each circular was numbered, the numbers running from 1 to… … 142 HOW TO ADVERTISE A RETAIL STORE dition, and that was that the person holding the winning number must be present inperson to claim the gift. These circulars were distributed about a week before the open-ing and the same day the windows were trimmed with the gifts. A large card statedthe…

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