How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 203
Bride-rin^ Cake 20C lb. The most extraordinarily successful cake that,has ever come out of any bakery. ftfif—beciuie of Itie ipter«t eicltcd by the prospe-:t everyonegetting 1 B«llev, Bank% 8c BIddle Solid (I8k) Gold Ring^ Free 5/couil—bectuie of the lurprislnc entelkn-t of Bilde-rlnj Cike. flour.… … SCHEMES TO ATTRACT BOYS AND GIRLS 187 Very often it is necessary for a selling scheme of some kind to start the ball rollingand place a business upon a paying basis. A careful reading of the two advertisementsof Ivins Bride-ring Cake will give the reader a general idea of the whole scheme and ofhow…
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