How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 225
uarters of the space. Itis really good too. But wordsare sometimes more profitablethan cuts. In this case prices arequoted just as they would be in aprice-list where you have to turnback to a certain page to find outwhat the article is like. Unfortu-nately, there are no pages back ofthis list to… … gument. What do you make ofit.* Simply that there is an epi-demic of Sales just at thattime. Wageman takes his flingat them, casts suspicion uponthem, and then turns around andblows about what he is going to do—not what he is doing. Nor does he give anyreason why he is doing it. He then turns…
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