How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 242
r their success, coupled with the fact that their goods were always the best obtainablefor the price. In the advertisement of the Hub Clothing Co., Seattle, Wash., the leader principle isused. The neckwear sold on this day probably did not bring a cent direct profit, it mayhave even netted a loss.… … ftoyal Axminstcr fivg 36 Inches Wide by 5 Feet Long Vi^°a.ii,n!maL£°rmim:°.!^^... » • w 3 A. .B. Smith Company 126-132 WXIS STREET ^ many bought other articles on which the regular profit was made? What kind of animpression did this announcement leave in the minds of the stores customers?…
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