How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 26
copy, and giving the printer instructionsto follow its make-up, he will get a good catchy advertisement for his own business. Itis not always possible, however, for the printer to reproduce exactly every advertisementthat may be thus clipped, because, sometimes the equipment of his office is… … THE DUMMY OR LAY-OUT OF AN ADVERTISEMENT 9 that no marks, signs, symbols or words that are not intended to mean something in thefinished advertisements should be there. A study of the dummy reproduced with this chapter and a comparison of the adver-tisement set up from it will help any merchant to…
Advertising
Internet Archive · Library of Congress · Public Domain Mark 1.0. Free to use for anything.
![An illustration from [Catalog]. (1908)](https://img.insideoutlibrary.com/img/200/ia-catalog00macy-154-379.webp)
