How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 264
he Crews-Beggs Co., Pueblo, Colo., advertisement illustrates clearly how suchan event can be made attractive. The feature here shown of having the department man-agers photographs reproduced in the newspaper advertisements should be closely fol-lowed. That is a part of the sale. The idea of having… … Barr, St. Louis, Mo., advertises a special six days sale in a very novel manner inthe advertisement reproduced. More could have been made of the idea if a suitablename for the sale had been chosen. A Great Bargain Race; A Tour of BargainSpecials, or some similar name would have helped to advertise…
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