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How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)

Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 275

An illustration from How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity, 1908, leaf 275
Did You Ever Smile? She Emery Store has a sure cure for the Worst case of blues Watch for the details^Youll Smile … such an advertisement all of the clerks should have been instructed to smile their prettiest,and there should have been plenty of smile posters and smile price tags in the windowto keep up enthusiasm. There should have been smile circulars and rubber stamps,package slips, etc. ^art…

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