How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 290
TO-WEAR clothing is as surely taking the place of custom tailored cloth-ing as the ready-to-wear shoe has usurped the place of the custom-made article.Good advertising has had its share in bringing about the latter and will as surelyhelp to bring about the former. Clothing is a necessity. Climate… … -proor that mans nakedness shall not only be covered, but that it shall be covered according to good taste. In the years long gone, any article of clothing that would cling to the body was satisfactory. In that day a father weighing two hundred pounds could pass his suit along to the son weighing a…
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