How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 296
a word about them in the advertisement, which is amistake. By far the greater part of womens clothing advertising is carried out upon the saleprinciple. At least this is so in the larger cities. The women like to buy goods at speci-ally reduced prices. If she can choose between a $50 dress for $25… … for the purpose of reducing them. Each merchant must decide for himself whether toadopt such a questionable method or not. The Keely Co., Atlanta, Ga., advertise a special in white linen skirts in a sensiblemanner. They do not claim that the skirt is a $7.50 skirt for $5, as some would, but…
Advertising
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