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How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)

Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 301

An illustration from How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity, 1908, leaf 301
J. H. Leonard,though crudely drawn suggest vastness, greatness, and these suggest economy. The coal pockets illustration may be puzzling to most of us, but the illustration isexplained by the text, and together they make quite a strong advertisement. The illustrations in Birds and in Murrays… … The Murray City Coal Co. advertisements are the best of the lot, for they give reasonsfor buying, and as before stated, it is hardly worth while advertising prices when prices arethe same in every coal yard in the city. It might be a good plan for a coal merchant to say unto himself. Now theres…

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