How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 32
of their page advertisements, taking up but little of their valuable space. Opinions differ as to whether the firm name should appear at the top or bottom ofthe retail advertisement. There is considerable to be said in favor of either position.Some experts have laid down the following rule:… … in the world—the department stores of the metropolitan cities and the large advertisingmanufacturers who are creating a demand for their wares through the use of newspaperspace. The reason given by the department store advertising men for using the top positionfor the firm name is that people get…
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