How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 33
Af-A/^i^^TT tf >-/^JL*, Custom, of course, plays an important part in every rule that we follow. It is the ruleof custom to place the name at the bottom of small advertisements, and the man whofollows custom cannot go very far astray. mMiM^imm ,
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