Inside Out Library
How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908) Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 34
column, and one for full-page advertisements. The double-column size may answer forfull-page advertisements if it is a good legible one. Name-plates should be so designedthat they do not occupy too much space. They should be distinctive and by all m^nsplain enough for a child to read. One of the… … ^^^^F Peoria.^^d^^^ Illinois /c«X ©6eBi^ V/hite iStore is in choosing a design for a name-plate because it looks pretty. Beauty is an essential,but legibility is of far more importance. A good way to use a name-plate is after the manner of a trade mark. It should beused in all newspaper… Advertising
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