How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 34
rmpaou duced in an enlarged form and used on the wrapping paper. It should be painted on thestreet signs, appear in street cars and, in fact, everywhere where advertising in any shapeis used by the firm. Its distinctiveness then becomes a valuable asset to the retailer andaids in distinguishing his… … It often happens that retailers advertising in local papers leave off their address,thinking, no doubt, that the name is sufficient. This is a mistake. A business firm mayhave a local acquaintance, and the people within a given range of trade may know where 18 HOW TO ADVERTISE A RETAIL STORE to go…
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