How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 340
man may require a razor and be attracted by the cut of the razor to theadvertisement only to read about lawn mowers. This is likely to give him a poor opinionof the store that advertises so carelessly. In the same manner a man attracted by the prominent words of the headline, LawnMower, $2.50, upon…
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